Kinetic typography—the technical name for “moving text”—is an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion. Wikipedia
This is a highly effective visual stimulus when combined with video and audio. The moving letters and words, timed to appear on screen as the word is spoken or sung can be used very successfully in promotional and marketing campaigns or to solidify a message to the viewer.
Incorporating ‘Kinetic Typography’ into a business Facebook cover video in a short 30 second promo would undoubtedly highlight your page…
This short example I created using Adobe Premiere Pro.