A well written case study based on client feedback really shows the world that your customers truly value your help and guidance. It is also a moment to feel proud as a business that your client is achieving and succeeding and YES you were part of this success too!
This B2B case study was written by myself for IMSM Ltd. who are an International ISO consultancy. This article was a joy to write. It involved quite a bit of research as the subject was regarding the first Cannabis farm in Colorado to hold three important ISO standards: ISO 9001, ISO 17025 and ISO 22000. For a case study to be authentically natural and professionally correct, one has to ensure that the voice and passion of the client is shared as well as supporting the facts of their challenges and successes with data.
This was a joy to write and one of my favourite B2B articles to date.